Many businesses that are already leveraging SEO or those wondering whether investing in SEO is worth it often ask the question: What is the ROI of SEO?
Usually, the answer you get is “it depends,” but with the SEO ROI Calculator, you can find a clear and accurate answer.
SEO ROI Calculator
Whether you are just getting started or already working with an SEO company that is bringing you traffic, our SEO ROI Calculator helps you see exactly what you are gaining from your SEO efforts.
For example, let’s say you are a small business leveraging SEO and generating 10,000 visits. You might be getting enough leads, or perhaps your traffic is not converting well.
Using the SEO ROI Calculator, you can easily measure how your traffic translates into leads, sales, and real revenue.
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How This SEO ROI Calculator Works
Many businesses invest in SEO without knowing exactly how much return they are getting. This calculator helps you measure your SEO ROI accurately based on traffic, conversions, lead value, and sales value.
Traffic details:
It starts by asking how much traffic you are currently getting and how much traffic you want to reach within a specific period.
For instance, if you are getting 10,000 visitors a month. If your SEO company is expected to get you 30,000 visitors in the next 6 months, that would be the goal value.
You will also provide how much time it will take to reach that goal.
You will then provide your monthly SEO cost.
Industry details:
Next, you select your industry to understand the average conversion rates, both from traffic to leads and from leads to sales.
We’ve made your ROI calculations easier with the SEO ROI Calculator, by adding industry conversion averages for various SMBs and corporations.
Now, you don’t have to figure out the average conversion rates yourself.
For example, whether you’re a tech company, in real estate, healthcare, an eCommerce store, a local business, a BPO company, or any other B2B business, we’ve included industry-specific conversion data from research that can help you make better estimations with our SEO ROI Calculator.
However, for larger enterprises, the situation can be more complex, and the ROI estimation might differ based on their team and efforts.
That’s why we give you the flexibility to enter your own conversion rates and data. The SEO ROI Calculator allows full customization, so you’re not limited to industry averages.
If you already know your specific conversion rates, you can enter your own.
Leads and Sales value:
Finally, you enter the value you associate with each lead and each sale.
Using all this information, the calculator gives you two important ROI results:
SEO ROI based on leads:
This shows how much it costs you to acquire a qualified lead. Why is this important? Because sometimes, converting leads into sales is difficult due to internal issues. For example, you may have a bad reputation, your team lead might be difficult to work with, or your team may not respond to leads quickly. In such cases, your conversion rate from leads to sales is low, and you should focus on improving your sales process.
SEO ROI based on sales:
This shows how much revenue you are making and what your ROI percentage is.
For example, if you are an e-commerce company generating 20,000 monthly visits, you can find out exactly how much revenue you are driving, not just how much traffic you are getting.
What is a good ROI for SEO?
A good ROI for SEO typically ranges between 100% and 300%. This means for every dollar spent on SEO, you should ideally generate an additional $1 to $3 in revenue. However, the ROI depends on industry, competition, and your business goals.
What is the average ROI of SEO?
The average ROI of SEO varies widely, but on average, businesses see about $2 for every $1 spent on SEO. Depending on factors like industry and strategy, this number can go much higher with effective optimization.
How do you calculate ROI on SEO?
To calculate ROI on SEO, you measure the revenue generated from SEO-driven leads and sales. Subtract your total SEO costs from the generated revenue, then divide by the SEO costs. Multiply the result by 100 to get the ROI percentage. This gives you a clear view of the profitability of your SEO investment.
What does ROI stand for in SEO?
ROI stands for Return on Investment. In SEO, it represents the ratio of revenue generated from organic traffic to the cost spent on SEO efforts. It shows the profit earned compared to what you invested.
How is Enterprise SEO ROI calculated?
Enterprise SEO ROI is calculated by measuring the revenue generated from SEO-driven traffic, leads, and sales across multiple domains, regions, or business units. You subtract the total SEO investment (including tools, teams, and agency fees) from the revenue earned, divide the result by the total SEO cost, and multiply by 100. This gives the ROI percentage, showing the profitability of your enterprise SEO efforts.